Home Service Marketing Audit: ASP's $99 Launch Offer

If you're spending money on Google Ads, local SEO, or social media and you're not sure what's paying off, a home service marketing audit gives you a clear answer in one hour. I'm Joel Keith, CEO of ASP, and I'm opening a new offer: a 60-minute live audit of your entire marketing system for $99 instead of the regular $199, while the offer is new.

This isn't a sales call. It's a working session where we look at your ad spend, your Google Business Profile, your website, and your tracking setup, then hand you a plan you can use whether you hire ASP or not.

What a Home Service Marketing Audit Checks

During the 60-minute call, we walk through every part of your marketing system, not only one piece of it. That includes:

• Google Ads — waste, bid strategy, and campaign structure
• Local SEO and your Google Business Profile — how you rank and show up for the searches that matter
• Organic search and how newer search assistants, like ChatGPT, understand your business
• Meta, email, content, and social media
• Your website's conversion path — what happens after someone lands on your site
• Tracking — whether your CRM can tell you which ad drove which job

Most home service businesses have pieces of this in place but no full picture. You might run local SEO campaigns without knowing if your Google Business Profile is pulling its weight, or spend on Google Ads without a clear read on cost per booked job. The audit pulls every channel into one view so you can see where the gaps are.

Search behavior is also shifting. Homeowners increasingly ask chat-based tools for contractor recommendations before they ever open Google. If your business isn't set up to show up in those answers, that's a growing blind spot worth checking. We cover this during the answer engine optimization portion of the audit.

Key Takeaway: A real marketing audit looks at your ads, SEO, website, and tracking together, not one channel in isolation. Fixing one piece while ignoring the rest rarely moves revenue.

Why Most Home Service Businesses Can't See Where Their Leads Come From

Here's the part that surprises most owners: even with a CRM like Jobber, Housecall Pro, or ServiceTitan running in the background, most shops still can't answer a simple question. Which ad, which keyword, or which review turned into a booked job?

ASP is an Official Housecall Pro Affiliate Partner, and one of the most common issues we find during audits is a tracking gap between marketing spend and job data. Without that connection, you're guessing at what's working, even if the dashboards look busy. This is part of why we built out a full breakdown of marketing attribution for home service businesses, because it's one of the biggest blind spots in the industry.

Keeping your CRM data accurate and secure matters as much as tracking it correctly, which is why field software data security belongs in the same conversation as attribution.

Key Takeaway: Spending on marketing without tracking it back to booked jobs means you're flying blind. Fixing attribution often unlocks more revenue than adding new ad spend.

What You Get: The 10-Slide Deck and the 60-Minute Call

The call itself runs live, on video, for 60 minutes. We go screen to screen through your ad accounts, your Google Business Profile, your website analytics, and your CRM reporting.

Within 48 hours, you get a 10-slide deck that's yours to keep. It covers:

• What's working in your current marketing
• What's leaking money right now
• The top three to five moves, ranked by impact
• A straight recommendation on what to do next

That last point matters. The recommendation might be to work with ASP. It might be to try a different approach. It might be to keep doing exactly what you're doing because it's already working. The audit is the deliverable, not a setup for a pitch.

Reviews play a bigger role in this than most owners expect. According to BrightLocal's Local Consumer Review Survey, the vast majority of consumers read online reviews before choosing a local business. If your review strategy isn't part of your marketing system, that's often one of the first gaps the deck will flag.

Key Takeaway: You walk away with a ranked action plan and a written recommendation, whether or not you ever hire ASP.

Why the Audit Is $99 Instead of $199 Right Now

The regular price for this audit is $199. Right now it's $99 because the offer is new, and the first rounds of calls are how the deck and process get sharpened. In exchange for the lower price, you're asked for two things: permission to share what we find, anonymously, and honest feedback on whether the audit was worth more than you paid.

The price won't stay at $99. Four spots open each week at the launch rate, and the price moves back toward $199.

Key Takeaway: The $99 rate is tied to the launch period and limited weekly spots, not a permanent price point.

Who Should Book This Audit (and Who Shouldn't)

This audit fits owners of trades and home service businesses who already spend money on marketing and want to know exactly what's working, what isn't, and where the next dollar should go. That includes HVAC, plumbing, electrical, roofing, landscaping and outdoor construction, and home inspection businesses, the same shops ASP works in every day. If you run a home inspection business specifically, our guide on home inspector marketing covers channel-specific gaps worth checking before your call.

This isn't built for anyone hunting for free strategy sessions or generic marketing theory with no plan to act on it. The call is a working audit, not a consulting freebie. If you're trying to grow past word-of-mouth referrals and build a repeatable lead system, our piece on lead generation beyond word of mouth pairs well with what the audit uncovers. And if you're weighing whether to bring in outside help at all, choosing the right SEO agency walks through what to look for.

Key Takeaway: This audit is built for owners already investing in marketing who want a clear, ranked plan, not a free theory session.

How to Book Your Home Service Marketing Audit

Booking is simple. There are 4 spots per week at the $99 launch price. Each booking includes:

• A 60-minute live video call with Joel Keith
• A 10-slide deck delivered within 48 hours, yours to keep
• A straight recommendation on next steps

If your business is already stretching past manual systems, our guide on scaling home service business systems is a useful next read once your audit wraps up.

Ready to See Where Your Marketing Stands?

If your marketing isn't making you money, it's broken. ASP fixes that. Book your 60-minute audit for $99 instead of $199, get your 10-slide deck within 48 hours, and walk away with a straight answer on what to do next.

Book your audit now, call (512) 200-3190, or visit aspbranding.com to grab one of the 4 weekly spots before the launch price ends.