Also called AI search optimization or AI visibility — the work of being described accurately when a homeowner asks ChatGPT, Perplexity or Claude who to call.
GEO runs on the Business Profile, review and listing data we already maintain.
There is no GEO package, tier or line item here, and there won't be one invented to sell this.
AI Overviews and AI Mode belong to answer engine optimization. This page is about chat assistants.
Nobody can promise you a mention inside ChatGPT, and we don't.
AI search optimization
Generative Engine Optimization is the work of being found, described correctly and recommended when someone asks an AI assistant who to call. The assistants read much of the same public record your customers do: your Business Profile, your reviews, your listings, your website. GEO is the discipline of keeping that record accurate and consistent.
Every trade, every home service
The question changes by trade, and so does the answer an assistant gives. A homeowner asking about a burst pipe wants someone tonight; someone planning a roof replacement or a full remodel asks a longer, more comparative question. Whatever you do, the public record an assistant reads has to hold up.
Not on the list? We work with specialty contractors and home service businesses of every kind. The method is the same — the research is what tells us how your buyers search.
Assistants build answers from public information, so the levers are the ones that make a business legible in public. None of them are tricks, and none of them are new. They are the same signals that make a business easy for a person to verify, which is the point.
A Business Profile that is complete and current
Categories, services, hours, service area and photos, kept accurate rather than filled in once. This is the most structured public description of your business that exists.
Reviews, in volume and recent
An assistant summarising who is good at this is reading the same review record a homeowner would. Old reviews describe a business that may no longer exist.
NAP consistency
One name, one address, one phone number, matching everywhere. Two versions of your phone number is two versions of your business.
Citation breadth
Being present and correct across the directories and data aggregators that feed everything downstream. Local SEO Pro checks 60+ of them on a 90-day cadence.
A site that answers the actual question
Pages that explain what you do, where you do it, what it costs to think about and what goes wrong. Thin pages give an assistant nothing to quote.
That list is deliberately unremarkable. If someone is selling you an AI-specific file, a special markup, or a phrase to bury in your page for the machines, they are selling something we don’t. The same standard is covered in our guide to AI optimization and answer engine optimization.
GEO is not a separate engagement here. The work above is what Local SEO Pro already does every month and what the content side already feeds. Calling it GEO names a reason to do it well, not a new invoice line. If you are already a client, the honest answer is that you are already paying for most of this.
Google’s own answer surfaces are a different discipline, covered on our AEO page. What we won’t do: promise you a citation in ChatGPT or any other assistant, sell a branded “AI foundation” build, quote you a date by which an assistant will name you, or report a number we can’t show you the source of. A guarantee tied to a system nobody controls is not a guarantee. The broader organic discipline this sits inside is on our SEO page, and the way the pieces report together is the Growth System.
What we need from you is the same as any other engagement: access to your own accounts, time to answer questions about the work you do, and an honest answer about which jobs you want more of. You own every account, asset and report. There is no exit fee.
GEO is young enough that nobody has a controlled before-and-after showing a profile edit changing what an assistant says. Plenty of agencies will sell you one anyway. We would rather show you exactly what we track, what moves it, and where the industry genuinely cannot see yet — then let you judge. Our SEO and paid results are real and published; we just don’t relabel them as AI wins.
Your Business Profile data and its insights. Your review count and how recent the reviews are. Your citation accuracy across 60+ directories. Your organic rankings and impressions in Search Console. We also run internal tooling that tracks Google AI Overview appearances, which covers Google’s answer surfaces rather than the chat assistants this page is about.
How often an assistant names you, how often it names a competitor instead, or what it says about you to a homeowner two towns over. No assistant publishes anything resembling an impressions report for a local business today. Answers also aren’t stable the way a ranking is — the same question can return different businesses to different people on different days.
A repeatable spot-check: a fixed set of homeowner-style questions, run across ChatGPT, Perplexity, Gemini and Google’s AI answers, in a fixed set of metros, on a schedule, with the results written down whether or not they flatter us. That is the standard we hold ourselves to before we will put a number in front of you.
The entity work above is worth doing regardless, because it is the same work that wins local search and the same work that makes a business easy to verify. What we won’t tell you is that it produces an AI mention on a timeline. If a quarter passes with nothing we can show you, we would rather say that out loud.
About 90 seconds online. You get a read on where your marketing stands before anyone tries to sell you anything.
A 30-minute call, then we look at your Business Profile, your review record and your listings and tell you where the public version of your business is wrong or thin. You get the findings whether or not you hire us.
The corrections happen once; the maintenance is the part that matters. You see what changed and what it moved in search, with no claims attached about what an assistant did with it.
The broader organic discipline this sits inside: keyword strategy, service pages, content depth, technical health.
Learn moreBusiness Profile management, citation cleanup and a ranking heatmap — the entity work GEO runs on.
Learn moreThe paid side of AI placement, which is a different thing entirely from earned GEO.
Learn moreWe’ll look at the public record your business leaves behind — Business Profile, reviews, listings, site — and tell you where it’s wrong, thin or contradicting itself. No pitch attached, and no promises about what a chat assistant will do with any of it. Tier options are on the pricing page if you’d rather start there.
Every account, asset and report built in your name · No exit fees · No guarantees about what any AI system will say.
