Showing up inside Google's AI Overviews, AI Mode and featured snippets comes from the same work that earns a ranking — done well enough that Google's answer layer quotes you.
AI Overviews, AI Mode, featured snippets and People Also Ask — where the question gets answered before the blue links.
There is no file to publish and no markup that buys a citation. The work is the SEO work.
We interview you or a senior tech, then write from what you have seen in the field.
Cited mentions and impressions are leading indicators. Revenue is the scoreboard.
Answer engine optimization
AEO is the work of being the source Google’s answer layer quotes: AI Overviews, AI Mode, featured snippets and People Also Ask. It runs on Google’s own surfaces. The levers are the ones that already move rankings, held to a higher standard, because an answer engine has to trust a page enough to summarize it out loud.
Every trade, every home service
The questions change by trade. A homeowner asks what a roof replacement runs, what noise means the furnace is dying, whether a slab leak can wait, or how often a house really needs treating. One method, different question sets.
Not on the list? We work with specialty contractors and home service businesses of every kind. The method is the same — the research is what tells us how your buyers search.
Google’s AI features assemble answers from pages that are already indexed, already useful, and already trusted. That means there is no shortcut: a page that earns a citation is a page that would have earned the ranking anyway. Our work runs off one internal standard, the ASP SEO & AEO Content Guidelines v2.1, grounded in Google’s published guidance for its AI features.
First-hand experience
What a job cost last month, why the cheap fix fails in year three, what you tell a homeowner before they ask. We interview you or a senior tech, record it, and pull out the numbers and the failure modes. This is the part we cannot write without you.
Depth on the questions buyers ask
Answer surfaces reward pages that cover a question completely: the cost range, the comparison, the seasonal version of the problem, linked together. We build that depth around the services worth the most to you.
Named, credentialed authorship
Real authors, real licenses, years in the trade, accurate dates, and citations that hold up. Most contractor sites bury all of it behind a stock photo.
Clean crawling and indexing
Correct status codes, redirects that do not chain, canonicals pointing where they should, a current sitemap, and pages that load on a phone. A page an engine cannot reach is a page it cannot quote.
Local signals
For “near me” and map-pack questions, Business Profile data, review volume and recency, and citation consistency carry real weight. That side is Local SEO Pro, and it reports in the same review.
We do not publish an llms.txt file as an AEO tactic, and we do not sell schema as a way into AI answers. Google’s own guidance says there are no new machine-readable files, markup or Markdown you need to appear in generative AI search, and no special schema that makes an engine cite you. Schema goes on the page for rich-result eligibility, which is a different job. The long version is in our guide to AI optimization and answer engine optimization.
There is no single starting point. A site with forty thin service pages needs different work than a rebuild that launched in March. What stays consistent is the order of operations.
Question research first
What your buyers ask in their own words, which of those questions Google already answers with an AI Overview, and who gets quoted today. Nothing gets written before that.
Fix what blocks the crawl
Indexation problems, redirect chains and slow pages get sequenced by what they cost you, not by an audit tool's severity score.
Interviews for the first-hand layer
A recorded session with you or a senior tech per topic. That is where the numbers, the failure modes and the judgment calls come from.
Pages that answer the whole question
Direct answer near the top, then the detail a homeowner needs to decide. Written for the reader; the engines are reading over their shoulder.
Clusters built on a schedule
The Content Creation Package keeps social and Business Profile posting consistent; the deeper article work is scoped separately against your highest-value services.
Reporting on citations and revenue
Which questions you appear in, how often, and what it moved downstream. Rankings and impressions are the leading indicators; booked jobs are the number that matters.
AEO is not sold here as a separate retainer with its own rate card, because there is no separate AI layer to sell. Inside the Growth System, the AEO component covers Google’s answer surfaces and reports alongside the organic, local and content work in one monthly review. Generative assistants like ChatGPT and Perplexity are a different discipline with a different mechanism, covered on our GEO page. Current options are on the pricing page.
45.22% search visibility · #1 on two head terms in 90 days · 13K+ Business Profile impressions
Invisible on the terms their buyers searched, with flat traffic and ad spend covering the gap. We ran keyword research and a competitive gap analysis, rebuilt on-page optimization against the target terms, and layered local SEO plus a content plan aimed at high-value commercial keywords.
90-day tracking period, measured as organic rankings and visibility. No AI-answer citation was tracked in this engagement.
A regional operator plateaued at a $3M revenue ceiling for two years, needing stronger local search visibility in a crowded market. The organic side was Business Profile optimization for map-pack visibility, running alongside paid search and Local Services Ads.
Twelve-month program, paid-led. Local and paid search results, not an AEO measurement.
AEO runs on the same levers as the organic work above, which is why these results are the relevant evidence: the pages that earn rankings are the pages Google’s answer layer quotes. Google does not report AI Overview citations to site owners, so nobody can hand you a citation count — ours or anyone else’s. Across the whole book of business — all services — 4–5× average ROAS, +25% average yearly attributed revenue, and 3× average lead volume in the first six months. A result somebody else got is not a forecast of yours. More detail on the full case studies page.
The team at ASP knows the business very well and continues to come up with ideas that have my small business thriving.
— Mike
About 90 seconds online. You get a read on where your marketing stands before anyone tries to sell you anything.
A 30-minute call, then we check which of your buyers' questions Google answers with an AI Overview, who gets quoted today, and what on your site is in the way. You get the findings whether or not you hire us.
We clear whatever blocks the crawl, run the first interviews, and rebuild the pages carrying your highest-value questions. You see what changed and what it moved.
The broader organic discipline AEO sits inside: keyword strategy, service pages, content depth, technical health.
Learn moreBusiness Profile management, citation cleanup and a ranking heatmap: the local signals behind local AI answers.
Learn moreThe assistants outside Google — ChatGPT, Perplexity, Claude — and what can honestly be measured there.
Learn moreThe full version, with the platform-by-platform detail.
Learn moreStart with the 90-second Growth Diagnostic, or book a call and we will run your buyers’ real questions and show you who Google is citing today. Either way you leave with findings, not a pitch.
Every account, asset, and report built in your name · No exit fees · No llms.txt tricks, no schema sold as an AI lever, no Domain Authority in the report.
