Marketing Budget Calculator
Know exactly how much to invest in marketing based on your revenue, industry, and market. No guesswork. Just data-driven recommendations.
Tell us about your business
Heating, ventilation, and air conditioning services. Highly seasonal with strong local competition.
Major Metro Area
Are you in or near a major metropolitan city? This increases recommended spend due to higher competition.
Frequently Asked Questions
How much should a home service business spend on marketing?
Most home service businesses should invest about 5–15% of gross revenue in marketing. The right number depends on your growth goals and how competitive your market is. Use the calculator to get a range based on your revenue and industry.
Should my marketing budget be based on revenue or profit?
Base it on gross revenue, not profit. A percentage of your top-line revenue keeps your marketing investment tied to the size of your business and your growth goals, instead of shrinking the moment a slow month hits.
What is a good marketing budget for a $1 million business?
At $1M in revenue, a typical range is about $50,000–$150,000 per year (5–15%). Lean toward the higher end if you are in a competitive metro area or pushing for fast growth.
Is a bigger marketing budget actually worth it?
It is when the math works. If a customer is worth far more than it costs to acquire them, spending more to win more customers grows your business. The number to watch is your cost to acquire a customer versus that customer's lifetime value.
Want a custom plan for your hvac business?
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