Reach the homeowner with a leak today and the one pricing a new roof over the next few weeks. ASP runs Google Ads, Local Services Ads and Meta for roofers.
Roofing
Crews usually stay off roofs in bad weather, and work may be limited in northern winters, BLS notes. Budgets should rise and fall with the weeks your crews can work.
Homeowners type the problem into Google: a leak, missing shingles, a replacement quote. One ad group per service shows whether repairs or replacements are paying.
A roof replacement is decided over weeks, which gives finished-roof photos and video time to work. A cold ad asking a stranger to book a leak repair rarely pays.
Replacements, repairs and new installs carry different values, so spend leans toward the services you most want to sell.
What we run
Each channel has one job, and each is judged on cost per booked job, not clicks.
Phrase match, presence location targeting, search partners off and branded search in its own campaign. Negatives grow weekly, including roofing job seekers and DIY searches.
Learn more →Roofers are a Local Services Ads category in the US. You pay for leads, not clicks, and Google screens roofing businesses before their ads run.
Google weighs your bid and profile quality: rating, review count, response time, photos and completed verification checks, among other factors. We manage LSA against those signals.
Back in front of homeowners who read your replacement page and left without calling, using before-and-after shots and finished roofs from your own jobs.
Learn more →Meta reaches roofers who aren't job hunting that day. Hiring runs on its own budget, so it never muddies your lead numbers.
Learn more →The conversion action stays on the lead you sell. For roofers on Housecall Pro, revenue from booked jobs can feed Google Ads bidding as an offline conversion.
Learn more →About 12,000
Average yearly roofer job openings projected
Source: BLS OOH, 2025–35
How it works
Settings, search terms, geography and what the conversion action counts. You get findings in priority order before we touch your budget.
If the account counts page views or short calls as leads, bids chase the wrong thing. Tracking gets fixed first.
Call coverage and message handling need to be in place before storm budgets rise, since missed calls may count against you on Local Services Ads.
What was spent, what it booked, what changed and why, broken out by channel.
Paid media management is included from Growth up, covering Google Ads, Local Services Ads and Meta for your roofing company. Ad spend stays separate.
For businesses building their first real growth engine.
Website add-on: Custom build on our highest-converting structure, one-time setup fee at signup then included monthly. WordPress refresh pricing quoted separately.
Start with FoundationFor operators ready to scale paid and organic together.
For operators who want marketing, ops, and AI integration run like an in-house team.
How ads, SEO and StormFront fit together for roofers.
Learn moreStorm, service and inspection pages that keep working after ads stop.
Learn moreFacebook and Instagram creative, audiences and retargeting.
Learn moreThe review and profile work that LSA ranking leans on.
Learn moreBook a call and we'll go through your Google Ads and Local Services Ads with you, including where storm-season spend went and what the conversion action is counting.