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Roofing marketing

Roofing Marketing Agency Built for Storm Season

For roofers who want more inspection, repair and replacement jobs on the board. ASP runs search, Local Services Ads, Meta and StormFront as one system, measured against booked jobs.

Roofing

Roofing demand comes in storms and seasons

Storms bring sudden jumps in searches for roof work, and BLS notes winter may limit roofing work in northern states. Your marketing should be ready for both.

Roofer on the roof of a brick house

After the hail

NOAA says hail can damage homes. When qualifying weather hits your area, StormFront posts to your blog, Business Profile and social, with a call to action that fits the storm.

Busy summers, northern winter limits

Summer is the busy season, when BLS says roofers may work overtime. Push hardest when crews can get on roofs, and book inspections and planned replacements when work slows.

Repair calls and replacement buyers

A ceiling leak and a full replacement quote are different buyers. Each gets its own page and ad group where search demand supports it, so you see which pays.

7–9

Average yearly hail days, NE-CO-WY corner

Source: NOAA NSSL (retrieved 2026)

At least 2

Yearly homeowner roof inspections NRCA recommended

Source: NRCA guidance, 2013

How it works

How a roofing engagement starts

01

Audit what you have

We review your site, Business Profile and ad accounts, and show you the findings and priority order before anything changes.

02

Get storm-ready

Hail, wind and storm-inspection pages should be live and indexed ahead of the season, and StormFront starts watching your service area.

03

Run the channels

Search, Local Services Ads and Meta run in the order your market needs. Your call coverage needs to be in place before storm budgets rise.

04

Review every month

You see what was spent, what it booked and what changes next, tied to booked jobs where your CRM supports it.

Pricing

Roofing marketing packages

Organic SEO is included from Foundation up, and paid media management is included from Growth up. Pick the package that fits how hard you want to push storm season.

Foundation

For businesses building their first real growth engine.

$2,500/ month
  • Monthly performance report
  • Organic SEO (service pages, content, technical fixes)
  • Local SEO Pro (GBP, citations, heatmap, rankings)
  • StormFront weather-triggered content
  • Content Creation Package (social + GBP content)
  • Housecall Pro attribution setup

Website add-on: Custom build on our highest-converting structure, one-time setup fee at signup then included monthly. WordPress refresh pricing quoted separately.

Start with Foundation
Most Popular

Growth

For operators ready to scale paid and organic together.

$3,850/ month
  • Everything in Foundation
  • Custom website build (included)
  • Paid media management (Google Ads, Meta, LSA)
  • Full social + GBP posting management
  • HCP AI onboarding (CSR AI, dispatch, reporting)
  • Monthly strategy review
  • Fractional CMO-level marketing direction
Scale with Growth

Premier

For operators who want marketing, ops, and AI integration run like an in-house team.

Customcontact for details
  • Everything in Growth
  • Custom website rebuilt annually as strategy evolves
  • Full-funnel marketing ownership across every channel
  • Custom AI integrations beyond HCP
  • Quarterly business review and revenue planning
  • Dedicated account leadership
Book a Premier conversation
FAQ

Frequently Asked Questions

No. StormFront watches for storm events, extreme temperatures, seasonal indicators and drought or flood cycles across your own service area. It fires when qualifying weather hits your market.

No. Storm work is one part of roofing demand. BLS names replacement, repair and new installation as the work that will create demand for roofers, and each gets its own pages and ads where search demand supports it.

Where your CRM supports attribution, yes. Lead source is carried from the first call or form to the booked job. For roofers on Housecall Pro, we set up attribution, and ASP is a Housecall Pro Affiliate.

Yes, under ASP's terms, unless your Scope of Work states otherwise. Your domain, Business Profile and ad accounts are set up in your name, and ASP charges no handover or exit fees.

It depends on the package, and the package cards on this page show what each one includes. Ad spend is separate. You pay Google and Meta directly from your own accounts, and it is not part of any ASP fee.

Yes. When you need crew, ASP runs recruiting campaigns on Meta with their own budget, kept apart from the finished-roof photos and video aimed at replacement buyers.

We use them to line up inspections and planned replacements. BLS notes roofing work may be limited during winter in northern states, so spend pushes hardest when your crews can get on roofs.

Get ready before the next storm

Tell us your service area and the work you want more of. We'll show you where the gaps are across search, ads and storm content.