Pest control advertising

Pest Control Advertising Tracked to Booked Jobs

Reach homeowners the moment they search for pest help, then trace your ad spend to booked jobs. ASP runs Google Ads, Local Services Ads and Meta for you.

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Ad accounts set up in your name
Spend paid straight to Google and Meta
Conversions set to real leads

Pest Control

Why pest control companies run paid search

Organic rankings take months. Ads put your company in front of buyers searching right now, and they stop when the budget stops, so every dollar has to be tracked.

Pay per lead on LSA

Local Services Ads charge per lead instead of per click, and the placement sits above the map results.

Catch the specific problem

Search Ads reach the homeowner typing a specific pest problem into Google, with one ad group per service so you can see which line pays.

Answer the careful buyer

A 2005 EPA fact sheet's questions for homeowners include licensing, appropriate insurance and guarantees. Ads that answer those up front give buyers fewer reasons to keep shopping.

What we run

Pest control ad channels ASP manages

Each channel gets its own line in the report, down to cost per booked job.

Google AdsLSA

ASP marketing overview dashboard showing ad spend, conversions and website sessions

Local Services Ads

Google screens every business before ads run. We then manage the signals it ranks on, including your bid, rating, review count, response time and photos.

Google Search Ads

Phrase match, one ad group per service or service area, and a negative keyword list we add to every week.

Clean account settings

Search partners off, display off on search campaigns, location set to presence, and branded searches in their own campaign.

Meta retargeting

Cold ads asking strangers to book rarely work for the trades, so Meta here retargets site visitors and carries seasonal offers.

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Recruiting campaigns

Hiring technicians runs as its own Meta campaign with its own budget, kept apart from lead-generation numbers.

Tracking to booked jobs

Calls tracked by source, tagged forms, LSA leads checked monthly against Google's billing, and, if you use Housecall Pro, booked revenue sent to Google Ads as offline conversions.

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108,700

Pest control worker jobs in the US

Source: BLS OOH, 2025

Projected pest control worker employment growth, 2025–35

Source: BLS OOH projection, 2025–2035

How it works

How we launch your pest control ads

Fix tracking first

Calls, forms and your CRM get wired so each ad dollar can be traced to a booked job.

Set budget from job value

Spend is sized from the value of a booked pest job, then adjusted as real job data comes in.

Launch LSA and Search

Local Services Ads go first if you pass screening and your reviews can support it, with Search Ads covering specific problems.

Read your own data

Budget and ad schedule follow your account and job data, not a national calendar.

Pricing

Packages for pest control advertising

For pest control companies, paid media management is included from Growth up, covering Google Ads, Meta and LSA. Ad spend is paid to the platforms from your own accounts.

Foundation

For businesses building their first real growth engine.

$2,500/ month

Monthly performance report
Organic SEO (service pages, content, technical fixes)
Local SEO Pro (GBP, citations, heatmap, rankings)
StormFront weather-triggered content
Content Creation Package (social + GBP content)
Housecall Pro attribution setup

Website add-on: Custom build on our highest-converting structure, one-time setup fee at signup then included monthly. WordPress refresh pricing quoted separately.

Start with Foundation

Growth

For operators ready to scale paid and organic together.

$3,850/ month

Everything in Foundation
Custom website build (included)
Paid media management (Google Ads, Meta, LSA)
Full social + GBP posting management
HCP AI onboarding (CSR AI, dispatch, reporting)
Monthly strategy review
Fractional CMO-level marketing direction

Scale with Growth

Premier

For operators who want marketing, ops, and AI integration run like an in-house team.

Customcontact for details

Everything in Growth
Custom website rebuilt annually as strategy evolves
Full-funnel marketing ownership across every channel
Custom AI integrations beyond HCP
Quarterly business review and revenue planning
Dedicated account leadership

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FAQ

Frequently Asked Questions

Yes. Google lists pest control services as an eligible Local Services Ads category in the US, and you need to pass its screening first. Google sets those requirements and can change them.

Because LSA inventory is capped per metro, and Search lets you target the specific problems people type. Most companies running paid seriously run both.

There is no flat number that fits every company. Start from what a booked job is worth to you. Ad spend goes straight to Google or Meta and is separate from our management fee.

For retargeting and seasonal offers on recurring services, they can. We run Meta alongside search, not in place of it.

No. Switching to a softer event like a page view makes the dashboard look better and changes nothing on your schedule. We use geography, budget weighting, ad count and creative instead.

Not on a national calendar alone. BLS figures show about 12% more people on pest control payrolls in July 2024 than in January 2024, but that isn't ad demand. Your budget follows your own account and job data.

Each LSA lead is tagged as LSA in your CRM and checked every month against Google's LSA billing. That lets the report show cost per booked job for LSA next to your other channels.

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