Pest control marketing

Pest Control Marketing Built to Fill Your Routes

Win new customers, keep them on service, and see which channel won each booked job. ASP runs local search, ads, Meta and follow-up as one system.

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Every account and asset in your name
Reported against booked jobs, not clicks
ASP is a Housecall Pro Affiliate

Pest Control

Recurring service needs recurring lead flow

When a customer stays on a recurring plan, the first treatment is only the start. Your marketing has to win that first job and protect the account after it.

Win the nearby search

Homeowners pick from the pest control companies they find close by. We build up your Business Profile, reviews and service pages to make you the company they call.

Keep customers on service

Maintenance reminders, win-back messages and review requests run in the same system, so a first treatment has a path to the next visit.

Know which channel paid off

The first job is credited to the channel that won the customer. Later visits count as retention, so they do not pad the first channel's numbers.

What we run

What ASP runs for pest control companies

Each piece reports into the same booked-job numbers, so you can see what is working and what to cut.

Local SEOGoogle AdsLSA

ASP marketing overview dashboard showing ad spend, conversions and website sessions

Pest Control SEO

Service pages for termites, rodents, mosquitoes and the other pests you treat, built in order of what a booked job is worth to you.

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Pest Control Advertising

Google Search Ads and Local Services Ads put you in front of buyers right away while organic rankings build.

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Local SEO and Business Profile

Business Profile management, citation cleanup and a monthly ranking heatmap that shows where you rank across your service area.

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Meta retargeting and offers

Retargeting for site visitors who have not called yet, plus seasonal offers that suit recurring plans.

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Follow-up and retention

Quote follow-up, win-back for lapsed customers and review capture, so every account you win gets a next step.

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Attribution and reporting

Call tracking, tagged forms and your CRM tie each lead to the booked job and the revenue it produced.

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17,606

Private pest control establishments in the US

Source: BLS QCEW, 2024

About 12%

Higher private pest employment, July vs. January 2024

Source: BLS QCEW, 2024

Apr–Sep

Peak tick months; exposure possible year-round

Source: CDC, 2024

How it works

How a pest control engagement starts

Map your service lines

We plan by pest and service, since a termite job and a mosquito treatment reach different buyers.

Connect tracking first

Calls, forms and your CRM get connected first, so lead source carries through to the job wherever your CRM supports it.

Launch the right channels

Local search is part of every plan. Paid search and Local Services Ads cover the gap while organic rankings build.

Report on booked jobs

Each month you see leads, booked jobs and revenue by channel, with new customers kept apart from repeat visits.

Pricing

Packages for pest control companies

Each package scales into the next as your company grows. Organic SEO is included from Foundation up; paid media management is included from Growth up.

Foundation

For businesses building their first real growth engine.

$2,500/ month

Monthly performance report
Organic SEO (service pages, content, technical fixes)
Local SEO Pro (GBP, citations, heatmap, rankings)
StormFront weather-triggered content
Content Creation Package (social + GBP content)
Housecall Pro attribution setup

Website add-on: Custom build on our highest-converting structure, one-time setup fee at signup then included monthly. WordPress refresh pricing quoted separately.

Start with Foundation

Growth

For operators ready to scale paid and organic together.

$3,850/ month

Everything in Foundation
Custom website build (included)
Paid media management (Google Ads, Meta, LSA)
Full social + GBP posting management
HCP AI onboarding (CSR AI, dispatch, reporting)
Monthly strategy review
Fractional CMO-level marketing direction

Scale with Growth

Premier

For operators who want marketing, ops, and AI integration run like an in-house team.

Customcontact for details

Everything in Growth
Custom website rebuilt annually as strategy evolves
Full-funnel marketing ownership across every channel
Custom AI integrations beyond HCP
Quarterly business review and revenue planning
Dedicated account leadership

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FAQ

Frequently Asked Questions

It runs the channels that bring in pest control customers and shows which ones paid off. At ASP that means local search, service pages, Google Search Ads, Local Services Ads, Meta and follow-up, all reported against booked jobs in your CRM.

Yes. Follow-up covers maintenance reminders, win-back messages and review requests, and repeat jobs are reported apart from new customers. We do not promise a renewal rate; we show you what the follow-up produced.

It depends on how soon you need jobs on the books. Ads put you in front of buyers right away and stop when the budget stops. SEO takes months to move and keeps paying after it does, so most established companies run both.

Yes. ASP is a Housecall Pro Affiliate, and we set up attribution so lead source carries through to the job. Where they apply, partner discounts are for new Housecall Pro accounts only. Other CRMs carry lead source where they support it.

You do. Your website, Business Profile, ad accounts and data are in your name from the start, and ASP charges no handover or exit fees. Our What You Own page has the full list.

Your license and insurance details where buyers can see them, plus your guarantee terms if you offer one. A 2005 EPA consumer fact sheet lists all three among the questions homeowners should ask. A steady flow of recent reviews on your Business Profile helps too.

Yes, service line by service line. Some pests keep their own schedule: the CDC says ticks are most active from April through September, though people can be exposed year-round, so a tick service can be planned around that window.

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