Reach homeowners who need an electrician today and buyers planning a charger install. ASP runs Local Services Ads, Google Search and Meta, with accounts in your name.
Electrical
Google treats electricians as an urgent Local Services Ads category, because people often call for time-sensitive problems like exposed wiring and critical electronic failures. That buyer wants a phone number, not an article.
We set ad schedules and budgets around the hours your team can pick up. An ad that rings an unanswered phone is spend with nothing to show for it.
EV charger installs get their own ad group and landing page, so a planned job isn't judged on the same cost as an emergency call.
A service call and a commercial project can support very different costs per job, so they run on separate budgets.
What we run
Pay per lead instead of per click. We manage the listing against profile signals Google weighs, including rating, reviews, response time and verification checks.
One ad group per service or service area, phrase match, and new negative keywords every week, so each electrical service shows its own cost per job.
Brings back people who read your service pages and didn't call, and keeps your name familiar in your service area before they need you.
Learn more →The electricians you want usually already have jobs and aren't browsing job boards, and Meta reaches them. Recruiting has its own budget, apart from lead spend.
Tracking is fixed before bids change. The conversion action stays on the lead you sell, and Housecall Pro users can send booked revenue back to Google Ads.
Learn more →About 72,700
Projected electrician openings per year, 2025–2035
Source: BLS Occupational Outlook Handbook, 2025–35 projections
How it works
Calls, forms and bookings get tracked to the lead you sell before a single bid changes.
If your reviews support it, Local Services Ads are usually where we start, with Search running alongside.
Search goes in one ad group per service, with residential repairs, EV chargers and commercial work kept apart.
Negative keywords get added weekly, and each service is judged on its own cost per job.
Paid media management is included from Growth up, covering your Local Services Ads, Search campaigns and Meta for electrical work. Spend goes straight to the platforms.
For businesses building their first real growth engine.
Website add-on: Custom build on our highest-converting structure, one-time setup fee at signup then included monthly. WordPress refresh pricing quoted separately.
Start with FoundationFor operators ready to scale paid and organic together.
For operators who want marketing, ops, and AI integration run like an in-house team.
The full plan for electrical contractors, residential and commercial.
Learn moreService pages and map-pack work that win the planned jobs.
Learn moreFacebook and Instagram retargeting, service-area recall and recruiting.
Learn moreWhy answering fast matters once the ads start ringing.
Learn moreShow us your current accounts, or start fresh. We'll map which electrical services to advertise, how to split residential and commercial, and how each call gets tracked.