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Case Studies

Industry-anonymized results.
Real operators. Real revenue.

Every case study below is pulled from our active book of business — anonymized by client, reported by trade. Numbers are verified against the platforms they came from.

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Headline numbers

What the Growth System delivers.

Averages across our active book. Category-level numbers are below — ask for yours on a growth audit.

4–5×
ROAS

Average return on ad spend across home service clients on the Growth System.

+25%
Attributed Revenue

Average yearly attributed revenue increase across home service clients.

3×
Lead Volume

Average increase in qualified inbound leads within the first 6 months.

Client case studies

The challenge, the system, the number on the other side.

Four industries pulled directly from our client work. Industry, timeframe, and metrics verified against source platforms.

HVAC Services·12 Months

Broke through the $3M revenue barrier.

Services deployed

Google AdsLocal Service AdsSocial MediaLocal SEO

The challenge

A regional HVAC operator needed consistent lead flow and stronger local search visibility in a crowded market. Their goal: break past the $3M revenue ceiling they had plateaued at for two years.

What we deployed

  • Comprehensive Google Ads campaigns with tight geo + intent targeting
  • Google Local Service Ads launched and managed for direct lead capture
  • Social presence built across Facebook and Instagram
  • Google Business Profile optimized for map pack visibility

Results

$3M+ broken
Revenue barrier
161+
Google Ads conversions
$29.27
Cost per LSA lead
130
Google reviews
13K+
GBP impressions

5,291 website sessions · 1,580 key events · 244 call clicks from GBP · 50,164 Instagram reach.

Home Inspection·12 Months

+$1M revenue — $3M barrier broken.

Services deployed

Facebook AdsLocal Service AdsYouTubeEmail MarketingSEO

The challenge

A multi-location inspection company needed to scale lead generation across service areas while building authority through video content. Ad spend had flattened and conversion rate was stuck in the single digits.

What we deployed

  • High-performance Facebook campaigns rebuilt from the creative up
  • Google Local Service Ads scaled across every service area
  • YouTube channel built and grown as an authority engine
  • Full email marketing program deployed
  • Local SEO and GBP tuned for map pack coverage

Results

7% → 18%
Conversion rate
$10K
Monthly ad spend savings
+20%
Lead growth
418
LSA leads generated
813
Google reviews

2.76M Facebook impressions · 834K Facebook Ads reach · 45,169 website sessions · 411K YouTube views · 892K Instagram reach · 42,518 GBP impressions.

Healthcare · Addiction Recovery·Year 1 + Year 2 pacing

$1M Year 1. $2M Year 2 pacing.

Services deployed

Google AdsSEOGBP Optimization

The challenge

A newly launched recovery facility needed to stand up an online presence from scratch and generate qualified admissions. The sensitive category required careful messaging while the business needed revenue inside six months — and a clear path to doubling it in Year 2.

What we deployed

  • Google Ads campaigns built around compassionate, compliance-aware messaging
  • Full SEO foundation laid for organic visibility
  • GBP optimized for local search presence
  • Conversion-optimized landing pages deployed at launch

Results

$1M (on track)
Year 1 revenue
$2M
Year 2 pacing
238
Google Ads conversions
$6.54
Average CPC
126K
Organic impressions
7,896
Website sessions

4,213 engaged sessions · 2,730 ad clicks · 1,249 organic clicks · 624 website clicks from GBP.

Commercial Flooring · Concrete Coatings·90 Days

On track to break $5M inside 12 months.

Services deployed

SEOKeyword RankingLocal SEO

The challenge

A commercial flooring company was invisible on the keywords their buyers actually searched. Organic traffic had plateaued and they were paying a premium on ads to cover the gap.

What we deployed

  • Keyword research and competitive gap analysis
  • Aggressive on-page SEO optimization for target terms
  • Local SEO built for service-area dominance
  • Content strategy targeting high-value commercial keywords

Results

45.22%
Search visibility
#1
Key term rankings
+4
Position improvement

Keyword rankings

  • Concrete Flooring Company#1
  • Floor Coatings#1
  • Epoxy Coatings#3 (from #7)
  • Concrete Coating#3

3.13% visibility improvement in the tracking period.

Local SEO · Map Pack

Map pack dominance.

Additional client rank movement pulled from the local pack tracking over recent engagements.

Carpet Cleaning
Before:#8After:#1
Map Pack Dominance
Mobile Sand Blasting
Before:12.3After:1.7
86% improvement
Stucco Repair
Before:10.7After:2.3
78% improvement
Local Painter
Before:16.9After:8.4
50% improvement

Want the numbers on your trade?

The first thing we cover on a growth audit is the category benchmark for your trade — what operators like you are seeing across our book, what your number could look like, and what it would take to get there.

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Keep exploring

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Pillar

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What the numbers are built on. Marketing, operations, and follow-up integrated into a single stack.

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Pillar

AI Integration

The Housecall Pro AI layer that attributes every booked job back to the marketing dollar that earned it.

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Decision tool

Growth Diagnostic

90 seconds, 7 questions. Find out which tier of the Growth System fits your business.

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