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Lawn and landscape SEO

Landscaping SEO

SEO aimed at the lawn care, install and snow removal searches in your service area. ASP builds the pages, profile and site health, and reports on booked jobs.

Landscaping & Lawn Care

Why one services page isn't enough

Mowing, tree planting, walkways and retaining walls are different jobs with different buyers. A single catch-all page can't answer all of them well.

Two landscapers mowing and trimming a residential lawn

Map rankings can't be bought

Google names relevance, distance and prominence as the main local ranking factors, and says a better ranking can't be paid for. Your profile and pages must match what you sell.

Ready before the rush

According to BLS, grounds maintenance workers may be busier from spring through fall. So spring pages and seasonal content go live before the rush, not halfway through it.

Experience only you have

We interview you or a senior crew lead for what a typical job costs and why a cheap install fails, then build it into the pages.

What we run

What landscaping SEO includes

The organic work ASP runs for lawn, landscape and snow removal companies.

SEOLocal SEO
ASP marketing overview dashboard showing ad spend, conversions and website sessions

Service page clusters

A main service page plus its cost breakdown, method comparison and seasonal problem, built in order of what a booked job is worth to you.

Business Profile and local

Profile setup inside Google's service-area rules, citations, review capture and a local ranking heatmap so you can see where you show up.

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Technical fixes first

Indexing problems, redirect chains and slow mobile pages get fixed in order of what they cost you, before new content goes in.

Seasonal content schedule

Content built out over months, with spring services and snow removal pages published ahead of their seasons.

Credentials on the page

Show the licenses and certifications buyers look for on the pages where they matter.

Booked-job reporting

Rankings show movement, calls and forms show interest, and booked jobs show whether it paid. That's what your monthly review covers.

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How it works

How landscaping SEO gets built

01

Research and audit

What homeowners search, what those jobs are worth once booked, and what the ranking companies have that you don't.

02

Unblock the site

Indexing and crawl problems that cost you jobs get fixed before anything new is written.

03

Build for the season

Pages for your highest-value services go live first, timed ahead of your busy months.

04

Report on booked work

A monthly review shows what moved, what it booked and what gets built next.

Pricing

How landscaping SEO is packaged

There's no separate SEO rate card. Organic SEO is included from Foundation up, and it covers service pages, content and technical fixes.

Foundation

For businesses building their first real growth engine.

$2,500/ month
  • Monthly performance report
  • Organic SEO (service pages, content, technical fixes)
  • Local SEO Pro (GBP, citations, heatmap, rankings)
  • StormFront weather-triggered content
  • Content Creation Package (social + GBP content)
  • Housecall Pro attribution setup

Website add-on: Custom build on our highest-converting structure, one-time setup fee at signup then included monthly. WordPress refresh pricing quoted separately.

Start with Foundation
Most Popular

Growth

For operators ready to scale paid and organic together.

$3,850/ month
  • Everything in Foundation
  • Custom website build (included)
  • Paid media management (Google Ads, Meta, LSA)
  • Full social + GBP posting management
  • HCP AI onboarding (CSR AI, dispatch, reporting)
  • Monthly strategy review
  • Fractional CMO-level marketing direction
Scale with Growth

Premier

For operators who want marketing, ops, and AI integration run like an in-house team.

Customcontact for details
  • Everything in Growth
  • Custom website rebuilt annually as strategy evolves
  • Full-funnel marketing ownership across every channel
  • Custom AI integrations beyond HCP
  • Quarterly business review and revenue planning
  • Dedicated account leadership
Book a Premier conversation
FAQ

Frequently Asked Questions

There's no honest fixed timeline. It depends on your site's history, technical debt and local competition. Technical fixes tend to show first, page changes next, and new content clusters move slowest but hold longest.

No. A service-area business without a storefront gets one profile under Google's rules. Extra profiles are for separate locations with their own staff and service areas. Individual towns are covered by your service area settings and your website.

If you sell it, yes. It's a different service, season and buying decision than lawn care. We publish it before winter so it's ready when homeowners start searching.

No. ASP doesn't buy links or sell link packages. Links earned from useful pages, real partnerships and local PR are welcome, and they come from the work itself.

Local SEO Pro is the local half: your Business Profile, citations, heatmap and rankings. Landscaping SEO adds the service pages, content and technical work on your site. Most clients need both, and they report together.

No. Google says there's no way to request or pay for a better local ranking. Local Services Ads are a paid placement, but they're ads, not a boost to your profile's ranking.

Google says local results are mainly based on relevance, distance and prominence. Your profile has to match the services you sell, cover the area you serve and earn the reviews that feed prominence.

Get your pages ready for spring

Book a call and we'll go through what's indexed, what ranks and which landscaping searches your competitors own. You keep the findings either way.