Appliance repair marketing

Appliance Repair Marketing That Keeps Techs Booked

Steady calls for refrigerator, washer, dryer and oven repairs, screened for the work you take. ASP runs your Local Services Ads, Business Profile, search ads and tracking.

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High-volume lead systems with smart qualification
Every lead lands in accounts you own
Booked repairs tracked where your CRM allows

Appliance Repair

Built for high volume and lower tickets

The work arrives one broken appliance at a time. We build for high call volume at lower ticket sizes, with filters for work you can't take.

Screen out jobs you can't take

Brands you don't service and addresses outside your drive time get filtered out of the campaigns.

Own your lead flow

Instead of paying per lead for calls from a source you don't control, you build a profile, reviews and pages that stay with your business.

Push when your history says

Refrigeration never takes a season off. Your own call and job history, not a generic calendar, tells us when to push.

What we run

What ASP runs for appliance repair

Local SEOGoogle AdsLSA

ASP marketing overview dashboard showing ad spend, conversions and website sessions

Local Services Ads

Google lists appliance repair services as a US Local Services Ads category. You pay by the lead, and Google verifies your business before ads run.

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Business Profile and map

Services, service areas, photos, posts and reviews kept current, with a monthly ranking heatmap across your service area.

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Search ads by appliance

Campaigns grouped by appliance and service, with a negative keyword list that keeps out jobs you don't take.

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Missed-call coverage

On Housecall Pro, ASP can set up CSR AI to pick up missed calls and book appointments.

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Booked-job tracking

Each lead is tagged by source, whether LSA, the map, a search ad or organic, and followed to the booked repair where your CRM supports it.

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Show your EPA certification

If your techs hold EPA Section 608 Type I certification for small appliances, put it on your refrigerator, freezer and ice maker pages.

6,354

US private appliance repair establishments

Source: BLS QCEW, 2025

Fewer than 4

Avg. employees per US appliance repair establishment

Source: BLS QCEW, 2025 (derived)

How it works

How we build your appliance lead flow

Choose the repairs to target

Demand, job value and your call history decide which appliances and areas get budget and pages first.

Build in your name

LSA, Google Ads and Meta accounts are opened in your name, and you pay the platforms directly.

Answer fast

Response time and reviews feed into how Local Services Ads rank, and missed calls can count against you.

Track to the repair

Where your CRM supports it, reports show cost per booked repair for each channel, not just a count of calls.

Pricing

Packages for appliance repair companies

Organic SEO for your appliance and service pages is included from Foundation up. Paid media management, including Local Services Ads, is included from Growth up.

Foundation

For businesses building their first real growth engine.

$2,500/ month

Monthly performance report
Organic SEO (service pages, content, technical fixes)
Local SEO Pro (GBP, citations, heatmap, rankings)
StormFront weather-triggered content
Content Creation Package (social + GBP content)
Housecall Pro attribution setup

Website add-on: Custom build on our highest-converting structure, one-time setup fee at signup then included monthly. WordPress refresh pricing quoted separately.

Start with Foundation

Growth

For operators ready to scale paid and organic together.

$3,850/ month

Everything in Foundation
Custom website build (included)
Paid media management (Google Ads, Meta, LSA)
Full social + GBP posting management
HCP AI onboarding (CSR AI, dispatch, reporting)
Monthly strategy review
Fractional CMO-level marketing direction

Scale with Growth

Premier

For operators who want marketing, ops, and AI integration run like an in-house team.

Customcontact for details

Everything in Growth
Custom website rebuilt annually as strategy evolves
Full-funnel marketing ownership across every channel
Custom AI integrations beyond HCP
Quarterly business review and revenue planning
Dedicated account leadership

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FAQ

Frequently Asked Questions

Yes, in the US where Google offers it in your area. Appliance repair is an eligible category, and Google checks your insurance and, where local law requires them, your licenses before ads run.

A repair with steady demand and good margin gets its own page first, after we check what the competing pages offer.

Yes, ASP is a Housecall Pro Affiliate. If you're opening a new HCP account, partner discounts may apply where available; they're for new accounts only. We also set up Housecall Pro attribution.

Access to your own accounts, a clear answer on which appliances, brands and areas you want more of, and a plan for answering calls fast.

Yes. Accounts, profile, website and call data are in your name from day one, with no exit fees.

With a negative keyword list in your search campaigns. Brands you don't service and addresses outside your drive time get filtered out, and campaigns are grouped by appliance so each one is judged on the repairs it books where your CRM supports it.

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